Media books and eBooksFeatured Books £14.24 5% off Political MarketingA Comparative Perspectiveby Darren G. Lilleker (Editor) Jennifer Lees-Marshment (Editor) Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leaders...  £22.95 0% off The Jewish EnemyNazi Propaganda During World War II and the Holocaustby Jeffrey Herf The sheer magnitude of the Holocaust has commanded our attention for the past 60 years. The extent of atrocities, however, has overshadowed the calculus Nazis used to justify their deeds. According to German wartime media, it was German citizens who were targeted for extinction by a vast international conspiracy. Leading the assault was an insidious, belligerent Jewish clique, so crafty and powerful that it managed to manipulate the actions of Roosevelt, Churchill and Stalin. Hitler portrayed th... View all Media books Popular Media books and eBooks in the last 24 hoursView all Media titles |
|
Shopping basket
