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Effective Business Communication by Herta A. Murphy,Herbert W. Hildebrandt,Jane P. Thomas
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Effective Business Communication [Paperback]

by Herta A. Murphy and Herbert W. Hildebrandt and Jane P. Thomas
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Description of Effective Business Communication

This seventh edition strengthens the research orientation and academic base of previous editions, and includes examples, critical-thinking exercises and problems based on real business situations. Also included are step-by-step explanations to help students organize letters, memos, reports, presentations and meetings. Checklists offer guidelines to students when planning business communication. Memonic Seven C Principles serve as the basic guidelines to business communication. Chapters new to this edition include those on ethics and technology.

Title Information

ISBN:
9780071145077
Pages:
640 pages
Format:
Paperback
Product Code:
96681
Publisher:
McGraw-Hill Higher Education
Published:
01/02/1997
Edition:
International 7 Revised ed of Edition

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