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Description of Development Communication |
In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
* Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
* Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
* Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media
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Contents of Development Communication |
1. Introduction to Development Communication (Thomas L. McPhail, University of Missouri-St. Lewis).
2. Major Theories Following Modernization (Thomas L. McPhail, University of Missouri-St. Lewis).
3. United Nations and Specialized Agencies (Thomas L. McPhail, University of Missouri-St. Lewis).
4. The Roles of Non-Governmental Organizations (NGOs) (Thomas L. McPhail, University of Missouri-St. Lewis).
5. Differing Views of World Culture (Thomas L. McPhail, University of Missouri-St. Lewis).
6. A Framework for Conceptualizing Technology in Development (Renée Houston, University of Puget Sound and Michele H. Jackson, University of Colorado and Boulder).
7. The Global Digital Divide (Mitchell F. Rice, Texas A&M University).
8. Feminism in a Post-Development Age (Luz Estella Porras, University of Oregon and H. Leslie Steeves, University of Oregon).
9. Sonagachi Project: A Case Study Set in India (Satarupa Dasgupta, Temple University).
10. Roma Project: A Case Study Set in Europe (Eva Szalvai, Colby-Sawyer College).
11. Summary and Conclusions (Thomas L. McPhail, University of Missouri-St. Lewis).
Bibliography.
Index.
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Related CategoriesMedia
Communication skills
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