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Sell and Sell Short by Alexander Elder
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Sell and Sell Short [Hardback]

by Alexander Elder
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Description of Sell and Sell Short

In Sell and Sell Short, Dr. Alexander Elder examines one of the most overlooked aspects of trading and reveals how you can protect and profit from your trades by exiting them the right way. Throughout the book, he explains how to set profit targets and stop-loss orders prior to entering any trade. He also shares real-world examples that show how to manage your position by adjusting your exit points as a trade unfolds. Along the way, Elder also addresses short selling.

Title Information

ISBN:
9780470181676
Pages:
250 pages
Format:
Hardback
Product Code:
257917
Publisher:
John Wiley & Sons Ltd
Published:
06/06/2008

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About Alexander Elder

Dr. Alexander Elder is a trader and a teacher of traders. He is the author of Trading for a Living (a bestseller translated into a dozen languages), Come Into My Trading Room (2002 Barron's Book of the Year), and Entries & Exits (2007 SFO Magazine Book of the Year). Dr. Elder lectures for leading financial institutions worldwide and runs annual Traders' Camps. Many of his own trades are featured in this book.

Contents of Sell and Sell Short

Introduction

I. How to Buy, Manage Risk, and Keep Records

1. How to Buy
The Gap between Price and Value

2. The Three Great Divides
Technical vs. Fundamental Analysis
Moving Averages
Trend vs. Counter-Trend Trading
Discretionary vs. Systematic Trading

3. One Trader's Toolbox
The New High – New Low Index
New High – New Low Index

4. Trading Psychology
On Being Disciplined
On Being Kind to Yourself

5. Risk Management
The 2% Solution – Protection from Sharks
The 6% Rule – Protection from Piranhas

6. On Keeping Records
Trader's Spreadsheet – Basic Accountability
Trader's Diary – Your Key to Lasting Success
How to Document Your Trading Plan
Margret's Method – Put it on the Wall
Fred's Method – a Chihuahua Trade

7. How to Grade Your Performance
How to Grade Your Entries and Exits
How to Grade Your Trades
8. The Two Types of Buying

II. How to Sell

9. The Three Types of Selling

10. Selling at a Target
1 -Selling at a Moving Average
2 - Envelopes or Channels
Holding Out for More
A Rally Stumbles
Selling at a Resistance Level

11. Selling on a Stop
The Iron Triangle
Market or Limit Orders
Hard and Soft Stops
A Bad Place
Reducing Slippage – Tighter by a Penny
Nic's Stop – Tighter by a Day
When to Use Wider Stops
Moving Stops
A SafeZone Stop
Volatility-Drop Trailing Stop

12. Selling 'Engine Noise'
Weakening Momentum
An 'Engine Noise' Exit from a Short-Term Trade
A Discretionary Exit from a Long-Term Trade
Selling Before Earnings Reports
The Market Rings a Bell
The New High – New Low Index
The Decision Tree for Selling

III. How to Sell Short

13. Shorting Stocks
Your First Shorts
The Asymmetry of Tops and Bottoms
Shorting Tops
Shorting Downtrends
Shorting Fundamentals
Finding Stocks to Short
Short Interest

14. Shorting Non-Equity Instruments
Shorting Futures
Writing Options
Covered Writing
Naked Writing
Forex

Conclusion
Acknowledgments
About the Author
Index


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