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- Product code: 256756
- ISBN: 1905641699,
ISBN13: 9781905641697,
478 pages, hardback
Published by Harriman House on 2008
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Description of Lobbying |
Lobbying is a global industry which thrives wherever democratic governments are established. This book straddles the globe, from the USA to Japan. It covers the Westminster and Scottish Parliaments, and the Welsh, Northern Ireland and London Assemblies. It examines the lobbying scenes in the USA and Brussels. Finally, the book also deals with Asia, and touches on the Middle East.
This book examines and explains all aspects of lobbying in an expert yet accessible manner. Areas covered include:
- The historical background to lobbying, and the ethical and regulatory frameworks
- The mechanics of lobbying, and the techniques employed by lobbyists around the world
- The various types of lobbying and public affairs campaigns
- Advice on how to break into lobbying
- The procedure for appointing a public affairs consultancy
- How to use third party advocates in support of a campaign
The author is an acknowledged expert in his field, and this book represents a distillation of his decades of experience. There are also ‘top tips’ from some of the most senior lobbyists in the world, as well as contributions from elected politicians.
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Reviews"If you read only one book on lobbying, make sure it's this one. Zetter's mastery of his subject proves why the industry voted him Public Affairs Personality of the Year 2008."
- Francis Ingham, Director General & Managing Director, Public Relations Consultants Association
"The leading book on lobbying by the UK's leading expert. Lionel Zetter takes a comprehensive, in-depth approach and writes with authority and enthusiasm. Whether you're in PR, PA, in house, consultancy or a client - this is the book for you."
- Elisabeth Lewis-Jones, President, Chartered Institute of Public Relations
"Public affairs, so often misunderstood and poorly explained, has a superb champion in Lionel Zetter: he writes a brilliant analysis of lobbying that is a must read for anyone wanting to understand the industry, from the seasoned practitioner to the curious observer."
- Robbie MacDuff, Director of Public Affairs, Precise Public Affairs and Chair of the Association of Professional Political Consultants (APPC)
"This will be the new Bible for lobbyists. An indispensable guide for public affairs professionals."
- Neil Sherlock, Partner Public Affairs, KPMG
"The best book on the art of lobbying yet written"
- Iain Dale, Blogger and publisher Total Politics
"If you buy one book about lobbying make it this one."
- Jon McLeod, Chairman, UK Public Affairs, Weber Shandwick
"Lionel Zetter understands better than most the realities of lobbying and its relevance to good governance in the UK. This is an affectionate yet serious analysis by somebody who cares about the lobbying industry. It should be read by anybody who wants to understand how British politics really works..."
- Peter Bingle, Chairman, Bell Pottinger Public Affairs
"Lionel runs the range from nuts and bolts public affairs handbook to lobbying masterclass - this will be required reading for lobbyists, clients and policymakers."
- Kevin Bell, Regional President, Fleishman Hillard UK, Africa and the Middle East
"To my knowledge this book is unique in its breadth, depth and geographical scope and I have no doubt that it will quickly become established as an essential companion for public affairs practitioners. It pulls off the unusual feat of being both practical and entertaining and, in my experience, it all rings true. It is an added bonus that Lionel Zetter's fabled network of contacts has also enabled him to pull together incisive and useful tips from senior practitioners across the lobbying business."
- Michael Burrell, Edleman
"The best definition of politics is who gets what, when, where and how. This excellent book shows you the when, where and how."
- Edmund King, President, Automobile Association
"This book is great! As someone who has almost been around as long as Lionel - it was great to have such an up-to-date take on who we are, what we actually do and why we are worth it. This book is very informed, illuminating and, I think, the ultimate guide to lobbying."
- Gill Morris, Managing Director, Connect Public Affairs
"This book covers the waterfront of what lobbying is, why we need it, who the key players are and how it all works. Lionel Zetter has combined hard facts, expert interpretation and real-world practitioner insights into a very readable whole."
- Tim Rycroft, Diageo
"Comprehensive, wide ranging and accessible...the first book to span the world of lobbying from London, Brussels and Washington to Asia."
- David Earnshaw, Chairman, Burson-Marsteller Brussels
"Zetter provides one of the most in-depth analyses of lobbying and how it works. Unlike many, he has looked beyond Brussels, Westminster and the Beltway to examine the role of lobbying in the emerging markets. But he has also done much more than just look at the mechanics of lobbying, he has provided one of the most comprehensive analyses of the legitimacy of lobbying in today's democracies. By doing that he has done a service not just for the lobbying industry, but to politicians, civil servants and political scientists alike."
- Sacha Deshmukh, Chief Executive, Mandate Communications
"Public affairs in the UK has no more diplomatic an ambassador and no more valiant a champion than Zetter."
- Jonathan Bracken, Partner and Head of Public Policy, Bircham Dyson Bell
"Rigorous and insightful...the definitive handbook for anyone interested in the craft of lobbying, from industry veteran to A-Level politics student."
- John Lehal, Managing Director, Insight Public Affairs
"Lionel Zetter has done lobbying a big favour. His excellent book explains why well-conducted lobbying is as crucial and relevant to good government today as in the earliest days of democracy. His comprehensive perspective on the modern scene, coupled with wise tips and practical advice, will be invaluable to everyone who can now learn from his experience. The descriptions of the different arts and skills required for lobbying the devolved administrations in the UK, and in Europe, the USA and Asia, make this essential reading for all concerned."
- Barney Holbeche, Chief Parliamentary Adviser, National Farmers' Union
| Contents of Lobbying |
Foreword by Jonathan Bracken
PART ONE
The introductory section. It deals with the definitions of lobbying, and also provides some historical background for the profession. It also deals with ethical aspects, and describes the various regulatory regimes.
PART TWO
This part deals with the mechanics of lobbying. It discusses the rationale for lobbying, and outlines the various types of lobbying programmes. It advises people on how to get a career in lobbying, and on how to appoint a lobbying company.
PART THREE
This covers the tools of the lobbying trade. It deals with monitoring and intelligence, and the relevant reference books. It also covers polling, relationship management, online campaigning, building coalitions, and using the media.
PART FOUR
This is the core of the book. It covers Westminster and Whitehall, and describes in detail how to lobby the civil service, the political parties, the House of Commons and the House of Lords.
PART FIVE
This section deals with other UK institutions. It tells readers how to lobby the Scottish Parliament, the Welsh Assembly, the Northern Ireland Assembly, the Greater London Authority. It also covers local government, regulators and think tanks.
PART SIX
This covers the vital area of the European Union. It is broken down into sections covering the European Commission, the European Parliament, the Council of Ministers, Permanent Representatives and national civil
servants.
PART SEVEN
This final section deals with the United States - the home of lobbying. It has sections covering the House of Representatives and the Senate, and the individual States.
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About Lionel Zetter |
Lionel Zetter has been associate director of the Media Information Group, company secretary of PR+CI, managing director of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, and non-executive deputy chairman of Dods Parliamentary Communications Ltd. He is a former chairman of the Government Affairs Group, and former president of the Chartered Institute of Public Relations. He is a member of the NUJ, and a Fellow of the Royal Society of Arts. In 2008 he was voted Personality of the Year by the readers of Public Affairs News and shortlisted for the PRCA Personality of the Year award.
He is currently an independent consultant, a director of the Enterprise Forum, and vice president of PublicAffairsAsia.
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