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Road to the White House 2004 by Stephen Wayne
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    Description of Road to the White House 2004

    Stephen Wayne, a leading scholar of presidential electoral politics, describes and analyzes the crucial politics, procedures, and strategies behind campaign finance, media relations, nominating conventions, and the general election. This edition includes a thorough analysis of the entire 2000 presidential election and its dramatic conclusion. Focusing on the facts of how the presidential election system works and summarizing the state of the art and science of presidential electoral politics at the beginning of the 21st century, this text is a must for any study of presidential elections.
    Organized in four parts: first, discussing the arena in which presidential elections occur—the electoral system, campaign finance, and the political environment; second, describing the various stages of the presidential campaign; third, discussing the general election campaign; and last, looking at the election, its significance, and its likely consequences.






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