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- Product code: 24162
- ISBN: 184275100X,
ISBN13: 9781842751008,
200 pages, paperback
Published by Methuen on 2004
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Description of How to win an Election |
From choosing the new parish council to the race for Number 10, all elections have elements in common - planning and organisation, formulating the message and communicating it to the electorate, dealing with the opposition, identifying and avoiding potential banana skins.
In How to Win an Election Paul Richards - author of Be Your Own Spin Doctor and Labour candidate in Billericay in 1997, achieving an 18 per cent swing from the Tories - distils years of campaigning experience to offer a lively view of the art of electioneering for all would-be campaigners and candidates, covering such areas as:
preparation - drawing up the 'War Book', polling and research
the message - soundbites, slogans and manifestos
communication - canvassing, posters and mailshots
election law and election funding
speaking in public
dealing with the media - spindoctoring, photo-opportunities and rapid rebuttal
scandals and gaffes
how to win with magnanimity and how to lose with style
Packed with practical advice and essential information, How to Win an Election should be read by all with an interest in contemporary politics
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