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Natural Capitalism by Paul Hawken,L. Hunter Lovins,Amory B. Lovins
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Natural Capitalism [Paperback]

The Next Industrial Revolution

by Paul Hawken and L. Hunter Lovins and Amory B. Lovins
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Description of Natural Capitalism

On its first publication 10 years ago, "Natural Capitalism" rocked the world of business with its innovative new approach - an approach that fused ecological integrity with business acumen using the radical concept of natural capitalism. This 10th-anniversary edition features a new Introduction by Amory B. Lovins and Paul Hawken which updates the story to include the successes of the last decade. It clearly sets out the path that we must now take to ensure the future prosperity of our civilisation and our planet.

Title Information

ISBN:
9781844071708
Pages:
448 pages
Format:
Paperback
Product Code:
21859
Publisher:
Earthscan
Published:
23/04/2010
Edition:
2nd Revised edition

Press and Industry Reviews

"There is a new book out I commend to you called Natural Capitalism…This is a huge deal"
Bill Clinton

"The book presents an extraordinary catalogue of brilliant, profitable and environmental informed design"
The Independent

"A visionary book that is truly appropriate for the new millennium"
Nature

"Leaves every reader with the hope that the old battle between business and the environment can reach a peaceful and constructive conclusion"
The Economist

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About Paul Hawken and L. Hunter Lovins and Amory B. Lovins

Paul Hawken is an environmentalist, educator and best-selling author of The Ecology of Commerce, The Next Economy and Growing a Business (also a TV series). Amory B Lovins is Co-founder, Chairman, and Chief Scientist of Rocky Mountain Institute and a co-author of Factor Four (Earthscan, 1997). The Centennial Issue of The Wall Street Journal named him among 39 people in the world most likely to change the course of business in the 1990s, and Time in 2009 called him one of the 100 most influential people in the world. L. Hunter Lovins is the President and Founder of Natural Capitalism Solutions. She is a founding professor of sustainable management at Presidio Graduate School, and a consultant to companies around the world. A co-author of Factor Four (Earthscan, 1997) her latest book, Climate Capitalism, will be published in 2011.

Contents of Natural Capitalism

The next Industrial Revolution

hypercars and neighbourhoods

waste not

the making of the world

building blocks

designing whole systems

muda, service and flow

capital gains

filaments of nature

food for life

aqueous solutions

climate - making sense and making money

making markets work

human capitalism

once upon a planet


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