In today's crowded banking industry, the key to competitive advantage lies in personalized customer service. "Banking On Relationships" provides 10 market-proven operating principles for banks to create mutually beneficial relationships with customers at every touch point - marketing, sales, customer service, and field support. As aggressive competition and strict cost-cutting initiatives combine to make customer retention more difficult than ever, the book focus on integrating people, process, and technology which is both valuable and unique.
Paul Siegel (New York, NY) is the chairman and CEO of The Globecon Group, a 23-year-old professional development company serving more than 350 leading global wholesale financial institutions.
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