Better Business Writing [Paperback]The Sunday Times 'Creating Success' Seriesby Timothy R.V. FosterThis book is OUT OF PRINT You may be able to find a copy at ABE Books Description of Better Business Writingpraise and reviews essential guidance on communicating clearly, tightly and with style. '...timothy foster provides unparalleled guidance on the whole subject..' the forum for associates of the institute for independent business, august 2002 improve your technique express yourself powerfully write with style make a great impression many of the people you want to reach today will do almost anything to avoid the act of reading. they look. they scan. they skip lengthy text. they allow distractions to destroy what little concentration they have. they give up before absorbing your message correctly. combine this fact with the prevailing trend to outsourcing and self-employment, which often means those who never thought of themselves as writers must now take on that task, and you have a difficult situation. the need for excellence in written communication has never been greater, especially in today's corporations, organisations and one-man bands. better business writing provides essential guidance on communicating clearly, tightly and with style. expert author timothy r v foster takes you through the whole subject with helpful advice and practical checklists. he covers all the important issues, including: clarifying the audience to be reached; choosing a structure to fit the task; understanding different text styles and when to use them; creating advertisements and direct mail to get results; composing articles, speeches and scripts to inform and enthuse; making business proposals and presentations to win; producing books, manuals and brochures that work; developing effective web sites, multimedia and e-mails.Title Information
Press and Industry Reviews'...Timothy Foster provides unparalleled guidance on the whole subject..'- The Forum for Associates of the Institute for Independent Business, August 2002 Write a review of this book Customer Reviews from AmazonAbout Timothy R.V. Fostertimothy r v foster has had many years' experience working for the industry leaders procter & gamble, merrill lynch and burson-marsteller. he's been both a client and an independent consultant. his expertise lies in advertising, marketing, sales, public relations, communications and training. a prolific author, he has written twenty-four books (many published by kogan page) and countless magazine articles.Contents of Better Business WritingIntroduction1. The need for better communication Observe the Plain English Code Match your writing to the readers Categorise your audiences Understand your audiences Understand how audiences work Understand the purposes of your communication Understand the means of communication Communicating to inform, to deliver news, to understand, to persuade, to reassure, to teach, to explain, to transact 2. The need for structure Understand the reason for structure Understand the parts of structure the importance of a good title The importance of a good subtitle Naming the originator/publisher Table of contents The introduction Chapters/sections/parts Headings and sub-heads Numbering systems Understanding civil service text numbering Know when to use bullet points Sequence bullet points intelligently Know when not to use bullet points Use bullet points correctly Use bullet points to reduce word/page count Pick a bullet point style and stick to it Number the bullet points only if it helps use visuals The role of appendices When you need an index 3. The need for style Use personal text style where possible Use active text styles where possible Know when to use the passive style Avoid verbosity Keep it simple, stupid (KISS) Avoid redundancies and also unnecessary words, too Use words well Use simple sentence architecture Use paragraphs properly Use apostrophe's, oops, apostrophes properly Use hyphens properly Make sure the tense agrees with the subject Understand UK/US differences Should you use UK or US style? Avoid sexism Take care when writing for the global audience Use the right tone of voice 4. The need to write for specific assignments Creating advertising Writing a print display advertisement Poster advertisement TV advertisement Radio advertisement Direct mail letter Articles for the print media Backgrounder Book Brochure Catalogue Letter or memorandum Manual Interactive multimedia Newsletter Notice board Press release Business proposal Q&A/FAQs Sign Slides or overheads Speech Task description Video script Web site CV 5. The need to communicate ideas Present well reasoned arguments Use examples 6. The need to get on with it Plan your work Work out a timetable How to budget How to interview How to get started when you are at a loss for words Use the writer's aids Use the Internet for research Understand editing Accuracy Understand - copyright Index |
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