The New New World [Hardback]The re-emerging markets of South Americaby Gilbert Le Gras
Not yet published, no due date - can be pre-ordered Description of The New New WorldIn the aftermath of the Latin American debt crises of the 1980s six South American countries - Brazil, Argentina, Uruguay, Paraguay, Chile and Bolivia - joined economic forces in the 1990s to create Mercosur, the world's third largest trade bloc. With democratic governments and new economic controls in place, and monetary union a distinct possibility, South American economies once again seem attractive to industry and investors.The New New World examines the politics, markets, infrastructure, commodities and demographics of the Mercosur and Andean Community nations. It evaluates the South American markets for both current and future investors and will aid your assessment of the viability and return on investments in this new world. It is supported by case studies of major companies with interests in the South American market, and interviews with key players including Venezuela's enigmatic president, Hugo Chavez. The New New World investigates whether confidence in the region is justified, growth is sustainable, and whether South America can finally live up to its economic potential. Title Information
Press and Industry Reviews'Rich in historical, political and institutional detail, The New New World goes beyond economics to deliver a treatise on the future of Latin America that veteran and novice investors alike will find of value.'- Stephen S. Poloz, Vice-president and Chief Economist, Canadian Export Development Corporation 'Latin America is still an enigma for many managers - full of potential yet lurching from crisis to crisis. A region of the world which can not be ignored - managers have to confront the richness and complexity of Latin America. Gilbert Le Gras does a commendable job in providing a lucid and comprehensive analysis of the new Latin America. This book is a must for executives with interest in the region and for lecturers in the field.' - Lourdes Casanova, Affiliate Professor, INSEAD Write a review of this book |
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